Free Internet Marketing Methods

By Jo Han Mok

The best things in life are free, as many would say. This especially holds true with regards to advertising one's products or services. With free Internet marketing services, you can save a lot. Instead of shelling out big bucks for the marketing aspect of your product or services, that chunk of money could be put to other important elements of your business. Many information websites now offer info on Internet marketing services that comes with no price tag at all.

This is not to tell you that you are better off only focusing on plain free Internet marketing techniques. It will do your business more good if you mix traditional advertisement efforts with new marketing media.

Here are few of the free methods that you could utilize to make your products and services to be in their most visible, thus saleable, form.

1. Promote your business through free search engine submission and optimization.

Submit your website to various search engines regularly, if possible monthly. This will make more people know that your website actually exists. Aiming for the top search engines will help a lot in this endeavor.

2. Improve your articles.

Remember that information on articles with good content as traffic-bringer of websites? This time it's about making these articles serve your website better by using keyword suggestion tools that are offered for free. Update your web site's content by regularly checking the standing of your keywords with the current market.

3. Acquire free content.

If you have no time to increase the SEO or search engine optimization-friendliness of your articles, you can look for free content from article directories. All you need to do is retain the resource box of those write-ups.

4. Use free comprehensive web traffic analyzers.

These are valuable tools that you can make use of without costing you a dime. Your website's hits statistics will be produced by this kind of Internet marketing tool for your own analysis.

5. Learn to manipulate web design templates.

You don't have to be too techie-geeky to be able to design your web site. Oftentimes, web design templates or custom-made layouts are available free for the Internet marketer to use.

6. Monitor your website's visibility.

Tools such as search engine position trackers may be used to see your website's standing.

These processes are very convenient to use as long as you keep in mind that you use and try to master their use for your own benefit. Just don't get obsessed with your achievements when you finally learn how to use them and incorporate them in your Internet marketing efforts.

7 Things You Must Do If You Want To Increase Your Traffic

By Jo Han Mok

Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD.

It's a simple concept, but not many people get it.

#1. Find and Know Your Starving Crowd

You can have the greatest product in the world, but still sell squat if no one wants to buy your product. Who are your potential buyers? Do you know them like the back of your hand? KNOW your buyers. Head down to http://www.Overture.com, type in your keywords and take furious notes!

#2. Power Position Yourself

Understand that people online are looking for information. They don't want information from just anyone. They want good, solid information from people who have been there, done that. If you can provide valuable advice to your prospects, you can be sure that they'll begin to trust you and develop a RELATIONSHIP with you. And just how do you position yourself as an expert? Easy, Become one.

Once you develop a reputation as an expert, the traffic will come in flocks. People NEED help. Help from experts. Are you an expert? : - )

#3. Create an Epidemic

Imagine this. What if you could get a super salesman to spend 24 hours everyday, 7 days every week, 52 weeks every year, for the rest of your life... a salesman who never gets sick or tired and all he does is direct hordes and hordes of targeted traffic to your site?

Don't even try to estimate the astounding value someone like this would bring to your business.

It is possible, and it's called viral marketing. It's the most powerful concept on the Internet. Many have tried using it and many have failed miserably.

People have this misconception that as long as they have an ebook that is "brandable", it constitutes a viral marketing campaign.

They are dead wrong.

#4. Steal Traffic from Someone Else

Got you. Of course, there are ethical ways to do that. The most powerful way, is through a JV or Joint Venture. A JV does not mean shooting an email to someone in your field of high repute saying "Hey, wanna do business with me?"

You're in for a big disappointment if you think that's gonna work. Your potential JV partner is a human as well, and chances are, he/she is a SOMEBODY in your field. So make your JV proposal as benefit laden, and "hands free" for your potential partner as possible. Recognize your JV partner's accomplishments, be generous with your praise and above all, be sincere.

But never be afraid to ASK. If you don't A-S-K, you will never G-E-T.

#5. Become A Marketing PI

Here's Industrial Espionage 101. The magic word?

Forums.

Forums will show you exactly what your target market is unhappy about and the problems they have. Lurk around forums. LISTEN. Forget about YOUR problems and listen to other people's problems. Solve those problems. I guarantee you'll become rich. Zig Ziglar said, the way to achieve success is to help others get what they want.

#6. Expired Domains Do More Than Expire

You can always use expired domain names as a great source of traffic. Search the expired domain databases, look on EBay. Some web hosts now allow multiple domains to park on a single account. Take advantage of that.

#7. Transform Words into Traffic

Articles are the best "Traffic Machines" that work for ANYONE- no matter what product, service, or information they're selling.

You get 100% targeted traffic, FREE! And, they position you as an expert, and improve your link popularity. Plus, articles are really easy to write as well.

If you have never written an article, go try writing one NOW!

All 7 steps above seem really easy. It's one thing to read and go "ahh" and another thing to read those steps and actually take solid action. Nothing will happen until you take action. No action equals no traffic, equals no sales, equals no money to pay the rent.

Copyright 2004 Jo Han Mok

5 Little Known Ways To Generate Free Traffic

By Jo Han Mok

Most people have the notion that generating traffic is a one-off event, and it involves spending huge sums of money on advertising.

Nothing can be further from the truth.

First of all, it's possible to open up streams of autopilot traffic geometrically, surely and steadily over time.

Secondly, it costs next to nothing to do it, if you know how.

Here are 5 instantly implementable methods to open up new traffic streams without needing to spend a dime.

Free Traffic Method #1: Contribute Content

Writing an ebook is a time consuming and arduous task. In comparison, writing a chapter of rock solid content is much easier and more achievable.

I've personally been invited to contribute content to many people's info-products, usually in the form of 'chapters', and this has resulted in a lots of quality traffic that is not only free, but presold.

While I understand that a person who is little known might not receive invitations to contribute, one can always solicit permission for your content to be included by publishers.

It's all a phone call and email away, and if your content is good and your approach is right, a rejection is unlikely, and even if it happens, it's not gonna kill you, so just tell yourself 'next' and move on.

Free Traffic Method #2: Give away Free viral Reports

Put your best content into reports and give it away.

Articles are great, but when you package them as Portable Document Files, there is a greater "perceived value".

Give away free reports. Allow people to give away your free report to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

Obviously, your reports will have to be 'viral' in order for that to happen.

The best way to make your reports viral, is to include a monetary incentive.

The links within the reports can be made brandable, and it'll be to your advantage to find some sort of multi-tier affiliate program that will increase your earnings exponentially, because you make money when the person giving away your reports makes money.

It's a win win situation, and also allows you to use these magic words "make money by giving this report away".

Free Traffic Method #3: Help Other Publishers

It may surprise you, but your own website visitors may be info publishers as well.

Help them help you by using these magic words, "Use Our Free Content On Your Site Or In Your E-zine" Allow your visitors to use your articles on their own web site or in their e-zine. Just ask them to include your resource box. This will spread your advertising like wildfire all over the internet.

Free Traffic Method #4: Offer Testimonials

If you're reading this article, chances are you're an info-junkie. If you've bought lots of info products, why not offer an unsolicited testimonial to the info-product creator?

Simply include your URL under your name when giving the testimonial, and if it's used, you'll have additional exposure, and traffic.

Obviously, you'd only give a testimonial to a product that you think has value and is good, and not endorse anything or everything under the sun.

Testimonials can bring you traffic and top of the mind awareness, so don't underestimate the use of something as simple as this.

Free Traffic Method #5: Syndicate Your Content

A word of caution: don't use JavaScript. Why not? Because search engines don't 'see' JavaScript, so JavaScript feeds are useless for SEO. To make newsfeeds visible to search engines, their text has to be embedded into your page.

FACT: If you view the source of your page and you don't see the actual text of the newsfeed, then search engines aren't going to see it either.

Intead, do try using Real Simple syndication, or RSS. It's the buzzword on the Internet. RSS is a lightweight XML format designed for sharing things like news headlines and other web page content.

You have a variety of opportunities for increasing traffic to your website. Publishing your own feed is a great way to cut through all the noise and clutter and get your message directly to your target market. On the other end of the spectrum, importing feeds from other sites or even other parts of your own site and displaying them on your webpages can increase your search engine rankings by automatically keeping your website full of fresh, relevant information

If you're a little lazy and not too motivated, you'll be glad to know that regardless of what topic or subject matter you've built your website around, there's valuable content out there... articles and information written by an "expert" in that particular field.

Because a large portion of it is available through the magic of RSS feed capability - YOU don't have to create the content yourself! Yes, you can profit from other people's content.

There you have it, 5 easy ways to start getting free traffic fast.

Now, go get it!

Copyright 2004 Jo Han Mok

Using Google Adsense On Your Website To Increase Profits!

By Chris Taylor

How can you maximize the earnings you get from your site?

By displaying Adsense advertisements, that earn you money every time someone clicks on them. Many people are now realizing that good money is made doing just this. Do the math, and you will discover a profitable source of side income, all through negligible effort.

Google Adsense is a fast and easy way for website publishers to earn money by posting relevant, text-based Google ads on their web site’s content pages. The ads displayed are related to what your users are looking for on your site. This is the main reason you can earn money through using Adsense, and enhance your site.

How much you will earn depends on how much the advertisers are willing to pay. It will depend on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.

How can you start making profits out of your website using Adsense?

1. Sign up for an Adsense account. It will only take a few minutes of your time.

2. When the site is accepted, you will receive a clip code to include in your web pages. You can insert this code in to as many pages or web sites that you want. The AdWords will start appearing immediately after.

3. You will be earning anything from a few cents to a few dollars per click. However, trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated completely. The money you have already earned may also be lost.

4. View your statistics. Adsense earnings can be checked anytime! Just log in to your web site account.

Once you have a working account, you may still want to copy the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.

Don’t get over eager! Once you begin making some money, it is easy to focus on making more instead of managing what you already have. Remember that it will take time, not to mention trial and error, to get to where you want to be financially. Once you feel you are ready to go to the next level, the question becomes:

How do you increase your Adsense earnings?

1. Choose one topic per page. It is best to write content for your page with just a few targeted phrases. The search engine will then show the most relevant ads, which will get you more clicks. Remember that clicks equal cash!

2. Use white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other color choices, so choose those colors that harmonize your ad and your webpage.

3. Test your ad placement. It is recommended to use a vertical format to get positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results.

4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. This not only attracts traffic but also makes them more relevant to the AdWords.

5. Site Build It. This is the perfect tool to be used for creating lots of Adsense revenue. Site Build It has all the tools necessary to quickly achieve a keyword-rich site that can rank high in the search engines. This will also produce a flow of traffic to your site of highly targeted visitors.

As you can see, Adsense is a great way to begin earning some extra income. Not only that, but it dramatically increases your site’s visibility!

SEO and Positioning Your Website For Top Search Engine Rankings

By Davion Wong

SEO and positioning your website to grab top positions in search engines for targeted keywords require both good on-page and off-page optimization. On-page optimization refers to how you tweak the webpage itself, ie the meta-tags, webpage title, content, navigation sitemap, etc. It has everything to do with the web architecture. Off-page optimization is more of a technique applied beyond your website, without involving any change to your website. Let’s take a look at some important elements of SEO and positioning that would boost the ranking of your website.

First of all, we need to understand a bit more about the role of on-page optimization in SEO and positioning. In summary, on-page optimization requires you to craft the web page structure such that it is optimized for a particular keyword that you are targeting. Never build a site first before knowing what you hope to achieve, ie whether your aim is to drive maximum traffic and sell more products or just as a hobby.

You need to pay attention to the keywords you are targeting first, and do detailed researches before you start building your webpage and optimizing it for the keywords. A lot of webmasters fail to realize the importance of keyword research in SEO and positioning for top search engine ranking. They often do it the other way round, targeting popular and extremely competitive keywords and keyword phrases. You may have realized that competitive keywords like “search engine optimization” or “web traffic” are simply out of reach for a new or amateurish website. SEO and positioning your website for such keywords would only bring you disappointment as you realize that even with a fully optimized page, you are still on page 1000 of the search engine results.

One hint for you is to go for any keyword phrase with less than 1 – 2 million search results and fewer than 1000 competing websites in Google. How do you check the number of competing websites? Simply type in “Allintitle: Target Keyword Phrase” into Google search box and all the websites containing the specific keyword phrase would be displayed. It is common sense that any website targeting a keyword phrase would include it in the webpage title, isn’t it? Looking at the search results alone is vague and difficult to determine the level of competition. Once you have found the keywords for optimization, remember to include them in your page title, sub-headers, and meta-tags.

Off-page optimization looks more at the popularity of your website. The search engines are constantly changing the landscape of the internet but one principle stays constant, that is to give users relevant results. Other than meddling with the on-page factors, you need to be aware of how search engines measure your website popularity and keyword relevance. One major yardstick of SEO and positioning is using link popularity. Search engine spiders are not humans and can only understand web content to a certain logical extent. A human may see a web page as rich in content but a search engine spider may deem it as spam.

The unbiased and more accurate way of judging the importance of a web page in terms of keyword relevance is to leave the decision to fellow webmasters and search engine users, or in short, votes of confidence. A link to your web page is a vote declaring that your web page is worth mentioning for that specific topic. But I must emphasize that not all links are equal. Find out why at my blog and also learn basic and advanced tips and tricks about SEO and positioning your website for top rankings either manually or using tools that would conveniently and quickly rank your website.