Web Traffic Tactics That Won't Cost You A Dime

By Jo Han Mok

Constantly banging your head in frustration for not receiving all the internet traffic you would like to get to your web site?

Are you tormented by information overload, listening to all the latest free website traffic tactics and not being able to understand any of it?

Are you feeling dejected of people trying day and night harassing you to max out your credit card and get loans for Google clicks, and in the process losing your credit score?

Are you feeling lost by the way your website just dropped out of the Google search results?

Or are you just too broke and all you have to rely on is getting some free website traffic tactics?

You can employ website traffic tactics without spending dime. However, knowing how to do it effectively is the real problem.

Here's the score:

1. Link it

Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own business. And of course, don't overkill as this might ban you from search engines.

2. Meet Meta Tags

Another way of to acquire your desired traffic for your website is through having your Meta tags contain commonly used keywords that target your business. Meta tags help search engines in describing your web page. If you're quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.

3. Keyword-rich AND sensible content

Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to effectively lead more traffic to your website. Making these write-ups very readable and genuinely informative will drive you many repeat visitors who will subsequently become repeat customers.

Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links.

These methods, if employed properly, will not only make your web site popular but will help you achieve your most desirable result - higher conversion rate.

5 Little Known Ways To Generate Free Traffic

By Jo Han Mok

Most people have the notion that generating traffic is a one-off event, and it involves spending huge sums of money on advertising.

Nothing can be further from the truth.

First of all, it's possible to open up streams of autopilot traffic geometrically, surely and steadily over time.

Secondly, it costs next to nothing to do it, if you know how.

Here are 5 instantly implementable methods to open up new traffic streams without needing to spend a dime.

Free Traffic Method #1: Contribute Content

Writing an ebook is a time consuming and arduous task. In comparison, writing a chapter of rock solid content is much easier and more achievable.

I've personally been invited to contribute content to many people's info-products, usually in the form of 'chapters', and this has resulted in a lots of quality traffic that is not only free, but presold.

While I understand that a person who is little known might not receive invitations to contribute, one can always solicit permission for your content to be included by publishers.

It's all a phone call and email away, and if your content is good and your approach is right, a rejection is unlikely, and even if it happens, it's not gonna kill you, so just tell yourself 'next' and move on.

Free Traffic Method #2: Give away Free viral Reports

Put your best content into reports and give it away.

Articles are great, but when you package them as Portable Document Files, there is a greater "perceived value".

Give away free reports. Allow people to give away your free report to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

Obviously, your reports will have to be 'viral' in order for that to happen.

The best way to make your reports viral, is to include a monetary incentive.

The links within the reports can be made brandable, and it'll be to your advantage to find some sort of multi-tier affiliate program that will increase your earnings exponentially, because you make money when the person giving away your reports makes money.

It's a win win situation, and also allows you to use these magic words "make money by giving this report away".

Free Traffic Method #3: Help Other Publishers

It may surprise you, but your own website visitors may be info publishers as well.

Help them help you by using these magic words, "Use Our Free Content On Your Site Or In Your E-zine" Allow your visitors to use your articles on their own web site or in their e-zine. Just ask them to include your resource box. This will spread your advertising like wildfire all over the internet.

Free Traffic Method #4: Offer Testimonials

If you're reading this article, chances are you're an info-junkie. If you've bought lots of info products, why not offer an unsolicited testimonial to the info-product creator?

Simply include your URL under your name when giving the testimonial, and if it's used, you'll have additional exposure, and traffic.

Obviously, you'd only give a testimonial to a product that you think has value and is good, and not endorse anything or everything under the sun.

Testimonials can bring you traffic and top of the mind awareness, so don't underestimate the use of something as simple as this.

Free Traffic Method #5: Syndicate Your Content

A word of caution: don't use JavaScript. Why not? Because search engines don't 'see' JavaScript, so JavaScript feeds are useless for SEO. To make newsfeeds visible to search engines, their text has to be embedded into your page.

FACT: If you view the source of your page and you don't see the actual text of the newsfeed, then search engines aren't going to see it either.

Intead, do try using Real Simple syndication, or RSS. It's the buzzword on the Internet. RSS is a lightweight XML format designed for sharing things like news headlines and other web page content.

You have a variety of opportunities for increasing traffic to your website. Publishing your own feed is a great way to cut through all the noise and clutter and get your message directly to your target market. On the other end of the spectrum, importing feeds from other sites or even other parts of your own site and displaying them on your webpages can increase your search engine rankings by automatically keeping your website full of fresh, relevant information

If you're a little lazy and not too motivated, you'll be glad to know that regardless of what topic or subject matter you've built your website around, there's valuable content out there... articles and information written by an "expert" in that particular field.

Because a large portion of it is available through the magic of RSS feed capability - YOU don't have to create the content yourself! Yes, you can profit from other people's content.

There you have it, 5 easy ways to start getting free traffic fast.

Now, go get it!

Copyright 2004 Jo Han Mok

Good Website Content-Why It's Your Most Valuable Asset

By Brian Cotsen

• What do you want to achieve?
• How do website visitors see your content?
• Visitors scan
• Visitors use the 'F' movement
• Visitors are impatient
• Keyword = content!
• One idea per page.
• Give visitors eyes a rest - use white space
• Build trust.
• Content for search engines
• Sum it up. -------------------------------------------------

What do you want to achieve?

• Why does your business website exist?
• What do you want visitors to do when they land on your website?

If you answered "to impress people" or "for fun" then you may have the wrong attitude towards your on line business website.

If you answered "to turn my visitors into customers" then you're spot on.

Good website content is all about turning those curious website visitors into feverish customers. Ones that buy, sign-up, click through your affiliate links/ adsense or what ever it is that you want them to do.

Good website content gets those visitors to TAKE ACTION

Getting visitors to your website is one problem... once they're there, getting them to 'take action' is quite another.

Website browsers read and react quite differently to written words presented to them on the screen to those in a brochure or magazine.

Good website content is created by understanding the way humans read off a computer screen. Understand this and you can win them over and achieve your goals...get them to take a desired action!

Visitors Scan - good website content writers know that visitors quickly scan the screen to find key bits of information. They don't read every word.

• Use subheadings for impact, to draw attention to the main point of the following paragraph.
• Use bulleted lists to deliver information in small chunks.
• Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.

Visitors use the 'F' movement

• Visitors scan the top & left column first, then move across to the right.
• Most read or noticed - Top left section.
• Least read or noticed - Bottom right.

Put important content or sign-ups 'top left' of the page.

Visitors are impatient - Good website content is:

• Brief.... enough said?

Don't use long words, flowery language or rambling sentences - you'll loose your audience because they loose concentration.

Keyword Rich - Good website content is 'Keyword focussed' Every page of your website should be built using a keyword... right? Good website content starts with your keywords, the ones that those visitors used in the search to find you. Using those same keywords will help you to connect with those visitors - empathise with them.

• Don't over use the keyword, it will disrupt the flow of your text.
• Aim for a density of 3-5% use.
• Find variations that use the keywords in different combinations.

Keep it focussed - One idea per page

• Website visitors will only focus on one new idea per page - keep it focussed.

Good content is 'Empty'

Blank areas of a page? What nothing at all? Yes it's known as 'white space' though it doesn't have to be white. Remember that reading from a screen is tiring. Often those poor visitors are bombarded by busy, visually noisy screens with too much going on. This causes them to feel bamboozled and switch off from the information in front of them. Think how nice it is to visit 'Googles' home page. Just one thing right in the centre of all that white space.

• Give the text or content room.
• Give the visitors eye's a rest... they'll be able to focus on the information on screen.

Good website content builds trust:

• Well researched.
• Accurate in it's facts and information.
• Deliver on their promises.

No readers are impressed by factual errors or poorly researched articles. If you want those first time website visitors to become regular visitors and customers... this should be your goal.

Think of Amazon, Google or Yahoo. Love them or loath them but they all deliver the goods that their users want.

Make sure you over deliver with your good website content.

So much for humans! Good website content pleases the search engines too.

• Headlines and 'H' tags
• Keywords/ keyword phrases
• Title tags
• Description tags
• Keyword rich content
• Relevant text rich links to other relevant pages

Don't forget those search engines that visit your website to read the content, they'll reward you and the website if the content is good (notice I used website, good and content in a different order).

So lets sum it all up - Good website content is:

• Brief - Scanable
• Positioned well - 'F' movement
• Keyword rich
• Focussed - One idea per page
• Empty - white space
• Accurate - Build trust
• Tight & Neatly punctuated.
• Crisp & punchy
• Remember those search engines

When you've finished writing get someone, who doesn't know your subject, to read it through.

• Does it make sense?
• Did it hold their interest?

So no excuses - make sure every page has good website content to keep turn those website visitors into feverish customers.