Internet Marketing By Blogging

By Jo Han Mok

Blogging has been practiced for years. But it's just recently that it has been considered as one of the addicting fads. Many people have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have also discovered that blogging is one of the best Internet marketing methods that won't break your bank account.

Just what exactly is blogging? Blog is the widely used term that refers to web log. In a nutshell, a blog is like an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or most importantly for business reasons.

Blogging for your Internet business is one surefire and easy way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website's alterations. Your new services, products and affiliate websites could also be announced through your blog.

2. Share your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

3. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn additional income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through the comments and feedback left by your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog easily.