LINKING DO’S AND DON’TS

Structures and appearances of your website are essential to make visitor interest and stay longer in your website. There is another strategy to optimize your website and make it top 10 on Google, the strategy is called LINKING STRATEGY. Here are rules of linking to be followed :

DO

1. Submit your website’s URL in to Open Directory Project (OPD or DMOZ). It will produce a lot of links that want to link to your website
2. Submit your website to Yahoo!, but remember this is not free, you must pay the fee around $300/year. If your website is profitable, you can consider using Yahoo! Because many people use it.
3. Submit your website to www.business.com if your website is B2B website’s (Business to Business). You must pay the fee around $100/year.
4. Do link exchange with all websites that have same topics with yours.
5. Add your link to your website in your signature while you are posting in forum, blog, newsgroup, etc.
6. Make a good navigation among each page of your website.
7. Add inline link in your website. Inline is a link that appears on the paragraph. Inline link is better than navigation menu.
8. Use a simple A HREF format better than use JavaScript to make link.
9. Always monitor your website to know who are linking to your website. You must make sure that they have same topics and agree to do link exchange with you.

DON’T

1. Don’t use Click here as a text link because Google will cut your website around the Click here.
2. Don’t make a link exchange with a link farm, link Free-for-all (FFA) or web SPAM.
3. Don’t make a link exchange with a website that doesn’t have relationship with your business.
4. Don’t make a broken link in your website because Google and Yahoo always check your website and if they found a broken link, your website will get criticized from them. This is not professional.
5. Don’t hide your link use JavaScript, form or another method, except you have good reason about that.

© 2007

Website Design Do’s and Don’ts

Here are common lists for website design do’s and don’ts. This list can apply not only for Google but also for all of search engines. These lists can help you to increase your website optimization and also can make visitor like your website because it saves download time and gives easy navigation among the page. Please pay attention, read carefully and apply the lists to your website.

DO

1. Choose and use Web Hosting provider that have good quality and service.
2. Make a relevant, useful and unique content in your website, especially for Home/index page. People always forget about this, actually this is the important thing.
3. Update your website’s content regularly, especially for Home/index page. Website that always update its content will get the more visit of Google robot. This cause can make your visitor to come back to your website again.
4. Make a group or directory with the content that relevant with your website. If you have 50 (fifty) short pages/article is better than you have 10 (ten) long pages/article (continuous page) because long page/article can make your visitor not feel like to read it. You must make sure that each of articles has minimum 200-250 words.
5. You must place and use keyword in the title, heading, first paragraph, link text. That is the main place that Google will check, the important is in the title. It will be easier for you to check the keyword in each page/article if you highlight the keyword or make it bold.
6. Make a unique title and description for each page or article. That is an important thing and you don’t miss it.
7. Make a Related Link page to add your link to another website as a part of exchange link. Please make sure that you have some content in this page, don’t just contain text of that link.
8. Make Link To Us page that contain easy copy link code. Please make sure that your link contains your best keyword.

DON’T

1. Don’t use transfer page to your website. Google will give you penalty because of that.
2. Don’t repeat keyword on the same page. Please make sure that your keyword density is 3-8% for total of the word in your article, if not Google will consider that become SPAM.
3. Don’t use hidden text in your website, such as white text in your background. Search engine will consider this as SPAM.
4. Don’t use small text with small size of font also. Search engine will consider this as SPAM.
5. Don’t use hidden image link. Search engine will consider this as SPAM.

© 2007, L1W4