Website Design Do’s and Don’ts

Here are common lists for website design do’s and don’ts. This list can apply not only for Google but also for all of search engines. These lists can help you to increase your website optimization and also can make visitor like your website because it saves download time and gives easy navigation among the page. Please pay attention, read carefully and apply the lists to your website.

DO

1. Choose and use Web Hosting provider that have good quality and service.
2. Make a relevant, useful and unique content in your website, especially for Home/index page. People always forget about this, actually this is the important thing.
3. Update your website’s content regularly, especially for Home/index page. Website that always update its content will get the more visit of Google robot. This cause can make your visitor to come back to your website again.
4. Make a group or directory with the content that relevant with your website. If you have 50 (fifty) short pages/article is better than you have 10 (ten) long pages/article (continuous page) because long page/article can make your visitor not feel like to read it. You must make sure that each of articles has minimum 200-250 words.
5. You must place and use keyword in the title, heading, first paragraph, link text. That is the main place that Google will check, the important is in the title. It will be easier for you to check the keyword in each page/article if you highlight the keyword or make it bold.
6. Make a unique title and description for each page or article. That is an important thing and you don’t miss it.
7. Make a Related Link page to add your link to another website as a part of exchange link. Please make sure that you have some content in this page, don’t just contain text of that link.
8. Make Link To Us page that contain easy copy link code. Please make sure that your link contains your best keyword.

DON’T

1. Don’t use transfer page to your website. Google will give you penalty because of that.
2. Don’t repeat keyword on the same page. Please make sure that your keyword density is 3-8% for total of the word in your article, if not Google will consider that become SPAM.
3. Don’t use hidden text in your website, such as white text in your background. Search engine will consider this as SPAM.
4. Don’t use small text with small size of font also. Search engine will consider this as SPAM.
5. Don’t use hidden image link. Search engine will consider this as SPAM.

© 2007, L1W4

Seven Secrets For A Better Website

Have you ever wondered why it is that some web sites enjoy super success while many others fail miserably? Below are seven secrets to help you make YOUR site one of the winners!

1. SPEED

Several studies indicate, that you have only 10 to 30 seconds to capture visitor's attention. If your site is slow to open, your customer will likely lose patience and close the window. And that means bye.. bye..to your site! Worse..no sale.

Solution: Avoid having too much animation in your site. Compress the image files and host your site with a good hosting company.

2. Website Design

Remember you have only 10 to 30 seconds to capture visitor's attention. So website design is very important. Most people judge something on their first look! When visitors come to your site, they will see the reflection of YOU. Be certain they will like what they see.

Make your site comfortable to look at. Be consistent with the feel and design. Don't use bright colors that jolt the eye and senses. Use a text that is easy to read. Better yet, put a really great picture of yourself on your site. Let your visitors know who they are dealing with, and show them that there is a real human behind the website!

Did my picture capture your attention the first time you visited my website? I hope so. I hope you could see that I was a real, geniune, caring person that you would feel comfortable doing business with. :-)

3. Focus Your Site

Make sure to focus your website on the intended goal. This will help you to target your market easily. For example, if you are interested in a car selling business, most of the contents of your site will naturally be about cars. For instance, your topics could be; My Car Collection, Tips for Buying A Good Car, Millenium Cars, The Secrets of Washing a Car, etc..! :-)

Car Lovers will enjoy visiting your site, because you give them exciting information about a topic they are personally interested in.

When you have laser focus, and great contents, this will create happy customers coming back to your site again and again. This makes it possible for you to repeatedly offer them new sales items to purchase from your site!

Don't clutter your site with too many unrelated products. When you have more than one or two unrelated products, make a unique page for each instead of putting them all on the same page. And do it with some style and thought. Your customers will not appreciate feeling that they have been tricked with an unworthy product.

4. Keywords Density

Many site owners ignore or are ignorant about the importance of Keywords. I have found sites which don't have any keywords at all. This is death for a website! A Good keyword density will help your site listing in search engines!

Remember, 90% of web surfers find what they want by typing in the search engines. So design your site to maximize the placement. Focus on your keywords. Utilize the meta tags keywords, description and title.

If you have no idea what I am talking about or if you don't know how to use HTML code, please, find someone who does or purchase a few good books (I can suggest one or two). I know this may sound terribly confusing but it is one of the most crucial things needed to build a better more successful website.

5. Simple Navigation

Make your site navigation easy. If the customers find it hard navigating your site to find what they want, they will go elsewhere. So, limit the choices, and make the sales process uncomplicated.

6. Make Payment Easy

If you sell a product, offer your customer a variety of payment methods. If your site does not offer a credit card, you are hurting your business...get one right now. You can set up a merchant account such as ClickBank, or use one of the many credit card clearing companies. Take checks online. Provide an address for those who prefer to pay by cash, check, or money order. and provide them with a guarantee.

Make the payment process obvious, easy to access and intuitive to use.

7. Credibility Is Vital

Your professional website design will not sell, if the customers don't trust you! So, provide legitimate contact information online. Your email address, mailing address, phone number and a fax number, if applicable. If you are reluctant to give this information to your customers, why should they trust, or buy from you?

Having your own domain name is also very vital for your credibilty. It will make you look more professional. Choose a domain name that easy to remember and suitable for your business.

Putting testimonials from happy customers is one of the best way to improve your credibilty. When the customer can read what other people say about your service, they will be more inclined to trust you!

Applying the seven secrets above probably will not make your site become as famous as Amazon or Yahoo overnight! But..If they are applied correctly and included into an overall website design and marketing campaign, you will see great improvement to your site's traffic and sales!

By Anne Ahira

Step by Step Guidance to Build Your Own Website

There is nothing really specific that will make a site good. A website, as I mentioned before, is about expressing your 'personality'. This is what makes a site interesting, because everyone has a unique personality.

If you are designing your website yourself, I suggest you learn some HTML before starting. I used HTML editor and didn't know the first thing about it. It has been a bit of struggle but there are some great tutorials online. Go here to learn everything you need to know about HTML.

If you are designing your site, HTML is the only code you should use.

A few other things to keep in mind when creating a website:

It must load fast. Otherwise, people will lose patience and click to another site. Anything over 10 seconds is way too long.

It should have a great headline and a great opening sentence. You have 10 seconds to get a person’s attention. Make sure you begin your site with the biggest, most compelling benefit you have to offer your visitors.

Keep them excited about your opportunity! I’m not talking hype here but give them visual images of what their future could be like if they join your opportunity. Every line should focus on what your prospect will gain by signing up with you.

It must be easy to read. Don’t crowd your site with too much info or make it hard for a person to navigate. Be consistent in your color, layout and design.

Be careful when using colored text or backgrounds. Again, it must be easy to read.

You don’t want any distractions from your message. This means no links on your front page to drive your visitors away, and no animations to distract them.

Ask for the sale! Create a sense of urgency by giving them a reason to join now!

Suggest "Bookmarking" your site.

Find a good hosting company. Your web host is the one who will present your website to the world. First impressions are everything! If a visitor clicks on your site and it’s down, or takes forever to load because of your host, what are the chances that they’ll ever come back? Slim to none! If you need help, I’ve mentioned a few good hosting companies in the resources section. You can also check with some of your teammates and see which ones they have had success with.

Know where your traffic is coming from, where they’re going on your site and how long they are staying. This will help you monitor your site’s effectiveness.

Constantly update your site with new material. Give your visitors a reason to come back! Keep your current information up-to-date and relevant to your target market.

Make sure you have a way to collect email addresses. This is the one thing your website MUST have. Most people will not sign up from their first visit and might never come back. You would have wasted your advertising dollars on them. But – if you have their email address – you can continue to contact them and develop a relationship over time. The percentage of people who sign up after repeated exposures to your offer is much higher! This is one of the most successful ways to create sales.

Stay focused on the main reason you created the website in the first place. Every aspect of your site should lead to your main goal, which is to have them join your team and become successful in Network Marketing!

By Anne Ahira