Website Design Do’s and Don’ts

Here are common lists for website design do’s and don’ts. This list can apply not only for Google but also for all of search engines. These lists can help you to increase your website optimization and also can make visitor like your website because it saves download time and gives easy navigation among the page. Please pay attention, read carefully and apply the lists to your website.

DO

1. Choose and use Web Hosting provider that have good quality and service.
2. Make a relevant, useful and unique content in your website, especially for Home/index page. People always forget about this, actually this is the important thing.
3. Update your website’s content regularly, especially for Home/index page. Website that always update its content will get the more visit of Google robot. This cause can make your visitor to come back to your website again.
4. Make a group or directory with the content that relevant with your website. If you have 50 (fifty) short pages/article is better than you have 10 (ten) long pages/article (continuous page) because long page/article can make your visitor not feel like to read it. You must make sure that each of articles has minimum 200-250 words.
5. You must place and use keyword in the title, heading, first paragraph, link text. That is the main place that Google will check, the important is in the title. It will be easier for you to check the keyword in each page/article if you highlight the keyword or make it bold.
6. Make a unique title and description for each page or article. That is an important thing and you don’t miss it.
7. Make a Related Link page to add your link to another website as a part of exchange link. Please make sure that you have some content in this page, don’t just contain text of that link.
8. Make Link To Us page that contain easy copy link code. Please make sure that your link contains your best keyword.

DON’T

1. Don’t use transfer page to your website. Google will give you penalty because of that.
2. Don’t repeat keyword on the same page. Please make sure that your keyword density is 3-8% for total of the word in your article, if not Google will consider that become SPAM.
3. Don’t use hidden text in your website, such as white text in your background. Search engine will consider this as SPAM.
4. Don’t use small text with small size of font also. Search engine will consider this as SPAM.
5. Don’t use hidden image link. Search engine will consider this as SPAM.

© 2007, L1W4

Top 10 Ways For Copywriters To Overcome Writer's Block

By Jo Han Mok

We all know that words have the power to persuade, compel and most importantly, sell.

However, many have likened the process to getting the 'right words' to trying to get blood from a stone.

When I first started out, writing copy meant slitting my wrist and 'giving blood'.

Of course, I've greatly refined my copywriting process, and I'd like to share my methodlogy with you.

Here are my top 10 ways of getting greatly reduce the number of brain farts that can stand in your way of writing cash pulling copy.

Writer's Block Annihilator #1: National Enquirer

While you might be tempted to dismiss the Enquirer, the fact is people love tabloids! Senstionalism sells. Big time. This may just provide the much needed 'sensational angle' you need to position your product or engineer your offer.

Writer's Block Annihilator #2: Female Magazines

Headlines on these magazines are designed to tilltilate, tease and intrigue. You can and should model those headlines to add more sizzle into your copy and to give your writing that much needed 'oomph'!

Writer's Block Annihilator #3: competitor Research

Check your competitors out. Observe what they're doing. What kind of strategy are they using? What kind of tactics are they using. How are they presenting their offer? The answers to these questions will provide you with the necessary brain juice to get the words 'flowing'.

Writer's Block Annihilator #4: current Events

There may be happenings in the world that you can link your ad copy to. For instance, you could have headlines like "If Only Clinton Knew This...".

Get the idea?

Writer's Block Annihilator #5: Festive Occasions

Is Thanksgiving or Valentine's day around the corner? If you're an info-publisher, would Valentine's day be a good time to tell your subscribers how much you love them? Would Thanksgiving be a good time to tell your subcribers how grateful you are for their continuous support?

Writer's Block Annihilator #6: Be Still

How about trying to stop 'figuring' it out, and just observe a good 3 minutes of pure silence. To quote the Good Book, "Be still and know that I am god". You'll surprise yourself at just how many ideas will start popping into your head simply because you 'stopped thinking'.

Writer's Block Annihilator #7: Read Something else

Choose to read something completely different from what you are writing. The more 'different' it is, the better. This will allow your haphazard thoughts to regroup and refocus.

Writer's Block Annihilator #8: Chunk It

Break down whatever you're writing into achievable small chunks. Reward yourself at the end of every completed chunk.

Writer's Block Annihilator #9: Refer To Controls

Drop all that you're doing, and start reading winning 'controls'. Understand that these sales letters became 'controls' because they were winners. It's near to impossible to not get the next million dollar idea from winning sales letters. Remember, don't reinvent the wheel when you can change the tires.

Writer's Block Annihilator #10: Listen To Mozart And Baroque Music

Yes, it's been proven to boost productivity. Baroque music is an excellent example, especially the works of Vivaldi, Bach and Handel. Interestingly, the major portion of scientific research into whether listening to music increases productivity has centred on what is known as the "Mozart effect". Studies have shown that college students had performed better on their math problems when listening to classical music. Interestingly the effect of listening to Mozart does not appear to be limited to humans either. Apparently cows will produce more milk if music Mozart is played. Imagine what the 'Mozart effect' would do for your copy?

So now not only do you have one, but ten ways to rid yourself of writer's woes.

Use them, nail those words, get those customers and rake those sales in.

Copyright 2004 Jo Han Mok